Tips

4 Things to keep in Mind About Voice Search Now & The Future

January 1, 2018

As technology progresses, so does the way that businesses have to interact with it. As the ways people access information become more and more advanced, it is important to make sure that the products or services you provide don’t get left in the dust of the information age. With the growing popularity of voice search, it’s important to keep these things in mind in order to get those clicks that your business needs.

4 Things to keep in Mind About Voice Search

As technology progresses, so does the way that businesses have to interact with it. As the ways people access information become more and more advanced, it is important to make sure that the products or services you provide don’t get left in the dust of the information age. With the growing popularity of voice search, it’s important to keep these things in mind in order to get those clicks that your business needs.

Each Question Gets Only One Answer

It’s a simple concept, but it can really put some people behind. While we always want to be the first link that comes up in a search, it’s also great to be number two, in anything but a voice search. Most people using their Alexa, or their smartphone’s voice search, are asking questions that only come up with one option, which means, placing second or third in that search, means that your business won’t even show up.

Luckily, if your business is the first option, then that means you’re definitely going to get the view. Whatever pops up in a voice search on Siri often automatically opens the link, so that means you’ll definitely receive traffic if you happen are the top result.

The 5 W’s

Keep in mind that, with most searches, people are asking who, what, where, when, and why. You’re going to want to be the answer to these basic questions to ensure you’re getting ahead. People will use voice search to ask, “When is the latest brunch in town?” Or, “Where is the closest burger place?”

There are tons of ways you can become the answer to these questions, but keeping that type of who, what, where, when, why information in your content is important. Pointing out that you’re close to city center or other landmarks can help you out, or boasting that your service is open “the latest” are all ways to make yourself the answer given to these voice queries.

It’s Often Mobile

While Google Home and Alexa may be solely voice operated machines, a big chunk of voice searches are coming from mobile devices. This means that people on the go are searching for businesses or services and are practically on their way there.

This comes back to the where questions, in that you want to have your location and its accessibility stated clearly. But you also want your website to be mobile-friendly. Having a mobile version means there’s even less time they’ll have to spend navigating your site, which means less of a chance that they’ll turn to a Google search after failing to navigate your desktop site.

You Can Get Help

It may be hard to get your business featured in every type of search, but there’s plenty of help out there. There are helpful articles that can point you in some of the right directions like this one, but there are also services that can help you out immensely in this game.

Localmatterz offers a number of services that increase traffic to your local business’ website. We can help with your social media, video marketing, and more to bring your business Internet presence to a new level.

WRITTEN BY
Gregory C Bennett Sr.

And now, Greg is working with Localmatterz World Wide to see where it takes us, and how we may help even more small businesses succeed. His passion is, and always has been small business.

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