SEO

How Today Local Search Can Help Your Business More Than Ever

October 1, 2017

Internet marketing is about reaching the most relevant audience. While it’s always a good goal to shoot for the greatest reach possible, bumping your business up in local search results may prove even more fruitful than simply reaching for the largest megaphone at hand.

How Local Search Can Help Your Business Now More Than Ever

Internet marketing is about reaching the most relevant audience. While it’s always a good goal to shoot for the greatest reach possible, bumping your business up in local search results may prove even more fruitful than simply reaching for the largest megaphone at hand.

The Mobile Search Takeover

It may sound crazy, but yes, all of those smartphone zombies that can’t get off mobile devices have officially surpassed desktop users in number of Internet searches performed. Since 2015, mobile search has been the primary way people look for information, which makes earning clicks a different ball game.

Everyone searching for info on their phone is on the move, and usually looking for something quick. If you’re looking for a business on your mobile device, chances are you’re following up that search with a “near me,” or even the word “local.” Now that location services are used in conjunction with almost every search, especially those from mobile devices, your local business will be closer to the top of search results.

Google Prioritizes Local Businesses

Speaking of “near me,” you’ll probably remember that the last time you went to search for food, or a theater, or even a gas station, Google wanted to auto-fill those two little words. That’s because they’re actively supporting mobile users by filling search results with businesses as close to them as possible.

This became public knowledge when they updated their algorithm, known as the pigeon update. You would previously be redirected to the nearest major brand, like a Walmart or Starbucks, but now local businesses have taken precedence.

How to Get Ahead in Local Search

With global searches, there is pretty thick competition to try to get your foot in the door. It may be hard to get clicks on the global level, but in a local search, your business will come closer to the top than it would on a global search without even trying. But, that doesn’t mean you shouldn’t focus on getting yourself to the very top of those searches.

There are a ton of ways to enhance your online presence. Showing hometown pride is never a bad business move, with the keywords involved giving a bump.

Localmatterz offers local search marketing that enhances your local business’ Internet presence. We perform search engine optimization, establish and update your social media presence, and help local and small businesses grow their visibility in a number of other ways. With local search marketing, your business will gain views and convert better, resulting in greater revenue.

LET'S TALK

Let’s Get in Touch

Contact us today so we can get down to the business of growing your small business!

CONTACT US