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How Video Grabs Customers’ Attention & Keeps It

November 1, 2017

Producing lots of clickable content can up the traffic your website is getting, but you also have to think about what kinds of content is worth producing. The best website content can stretch itself over as many places as possible, which means it can be found by the most search bars. That’s where videos come in.

How Video Grabs Customers’ Attention

Producing lots of clickable content can up the traffic your website is getting, but you also have to think about what kinds of content is worth producing. The best website content can stretch itself over as many places as possible, which means it can be found by the most search bars. That’s where videos come in.

Video is Hard to Miss

When you’re scrolling through any website, it’s hard to miss an embedded video in the middle of the blocks of text. This is the same for searches. When you type something into any search bar, among all the text, you’re going to notice the thumbnail for the videos first.

When you make a YouTube video and embed it in your website, you’re not just making content for the site. You’re also making something that can be searchable on YouTube itself, which can also pop up in the video search on Google, and sometimes you’ll even find it in the standard Google search if it’s relevant enough. You can also post your video to other platforms like DailyMotion, which will spread it further.

Video Gets Around Faster

What puts your video ahead of any written content on your site, is the shareability. A blog post will get enough attention, and maybe some share from those who bothered to click through, but a video can play right from people’s feeds and often times will auto-play for your audience.

What’s even better is that you can tag videos, which will rank your content higher in searches. All the words you put into your titles, descriptions, and tags can be a big help to making your content more relevant to a larger net of searches.

People Love Videos

People want their information to come easy, which is why watching something is often better than reading something. It’s no surprise that search results with video content have a 41% higher click through rate. They’re hard to miss, and usually entertaining!

This can also be seen in how video gets utilized in the travel industry. A whole 61% of leisure travelers consult video before they make their decisions, and 55% of business travelers do the same. Before people make any decisions with their money or patronage, they want to know what they’re getting into through audio and visuals, so video is the perfect solution.

How to Get Started

There are so many ways to make video content. You can get your own camera and set up shop, film a commercial, or just some sort of informational video about your brand. You can even use iMovie or other video editing softwares and just mix your company's images with relevant audio.

With Localmatterz, you can even get help to get your video content going. We offer a ton of services that help smaller businesses, and one of those is help with video marketing. Localmatterz has a variety of video solutions to expand your audience, and increase traffic to your business.

WRITTEN BY
Gregory C Bennett Sr.

And now, Greg is working with Localmatterz World Wide to see where it takes us, and how we may help even more small businesses succeed. His passion is, and always has been small business.

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